Issue 54: Maybe Just a Little Less Branding

Two seemingly unrelated events have collided in my mind and given me some pause. The first was a piece on NPR that I heard on Monday – the day after the Oscar Awards. In this broadcast, the reporter was exploring why the length of Oscar acceptance speech has grown, especially in recent years, well beyond what was customary through the bulk of the ceremony’s lifespan up until about 20 years ago. One of the conjectures put forward laid the blame squarely at the pressure that actors feel to brand themselves (the other conjecture was that actors are needy and growing needier each year). The other event was that a friend of mine introduced me to the relatively new concept of meteorological spring. Spring had, until fairly recently, been unambiguously defined to begin at the Vernal Equinox. I’m not saying that technical definitions of Spring, found in meteorological or ecological circles, and which differ from the traditional astronomically-based one, aren’t valid. Rather I am saying that there is no reason to have them out there except to draw attention. This sort of branding strikes me the same way as naming winter storms or coming up with terms like polar vortex – it all seems a bit too much like a desperate need for attention.

Anyway, here is the column lineup for this week.

Hidden behind the placid facade of modern life, a bitter ideological struggle exists between the Frequentists and the Bayesians over whose interpretation of probability makes the most sense. As is usual in struggles of these kind, there is truth to both points of view, which Aristotle to Digital explores.

Negotiations on climate change and limitations on global output of carbon are high stakes events these days. One might believe that the negotiators are cold-blooded, strictly rational beings, free and unencumbered by emotion. Perhaps they are and perhaps they are not. Common Cents examines climate negotiations within the context of the Ultimatum Game and finds that the picture isn’t clear.

This week in Under the Hood derives the classical relationship between scattering angle and impact parameter and verifies it with numerical simulations. The beautiful, ensemble behavior is remarkable.

In Part 3, About Comics expands on the analysis of the Everything Dies/Secret Wars storyline by setting the stage for most of the players and the dramatic showdown that follows. Since all the universes are dying its only a matter of time before different groups with different approaches clash.

Enjoy!